The issue in this discussed example is that if an identity is so ubiquitous as Apple’s enthrallment was, it can prevent us from realizing our conversion.
A Byte of Apple: Identifying Religion as a Social Technology

Fruitful Conversations in Religion, Culture, and Teaching
The issue in this discussed example is that if an identity is so ubiquitous as Apple’s enthrallment was, it can prevent us from realizing our conversion.